By: Alex

The first big summer blockbuster of 2008 is out and is doing far better box office than the $70-80 million predicted by studio execs. By Sunday night, it had made an estimated $104,000,000 domestically and close to $97 million internationally with a combined total over $200,000,000. Thus, the wisdom of Marvel Studios to take charge of their superhero character’s adaptations by financing their production and then licensing their distribution to studios, in Iron Man’s case, Paramount, has paid off in its first attempt.

Iron Man, while not really a second tier Marvel Comics character, was not in Spider-Man’s league either. Peter Parker’s appeal is the challenge of growing in mature manhood, something that boys have always been drawn to and is frankly more mythic in it’s oft-repeated theme of “With great power comes great responsibility.” Tony Stark, in the comics, was already a grown-up, a playboy inventor genius who devised really cool hi-tech armor. As originally created, he had no real internal conflicts that could match Peter’s youthful angst. Eventually Start would sink into alcoholism and see his corporation stolen from him by business rivals but these were after-the-fact developments that kept the character interesting while less than a top-rung Marvel star.

The cinematic Iron Man neatly finesses the character’s simple orgins by adding a strong goal which drives Tony Stark, marvelously realized by Robert Downy Jr., to create his armour–he is on a crusade against the forces that are diverting his company’s munitions for terrorism and conquest. Stark discovers that the guerillas who have captured him are being allowed to purchase his weapons, partly due to his own dissolute lifestyle that has blinded him to his responsibilies. This strengthens Stark’s motivation to use his skills to create his powerful armor while he shuts down his arms manufacturing.
For those who grew up on Iron Man, Marvel’s corporate involvement is gratifying. Rather than risking the treatment of their characters with an overly calculating studio, or oblivious director, Marvel knows that if their best characters are played straight and true, the audience will come. The more you know about the Marvel universe, the more you will enjoy the film’s little touches meant to stroke long-time fans. And the surprise tag scene after the end credits will make true fanboys lose bladder control with joy.
Marvel’s first producing success will allow them to pursue several more characters’ entry into an interelated series of films. This Hollywood Reporter article previews the upcoming slate of films featuring Thor, Captain America and The Avengers. This strategy of allowing characters in various movies to exist in the same cinematic universe, unrestricted by whatever studio produced a given film (which is why the Fantastic Four (produced by Fox) can’t appear in a Spider-Man film (produced by Sony) or vice versa. In fact, the new unified Marvel Cinematic Universe will be on display in this summer’s The Incredible Hulk which features an appearance by Downy as Tony Stark. Amazing and Incredible–I’ve lived to see the four-color, 12-cent obsession of my early youth become the billion dollar cash cow of popular culture.












